Eleven percent of users are willing to pay US$500 or more to recover lost files, according to Acronis World Backup Day Global Survey.
The survey polled more than 4,000 individuals to better understand their data protection behaviour.
About half of survey respondents said they have more than four devices in a household to protect, and 45 percent fear losing photos and videos the most.
Key data protection features were security (cited by 30 percent) of respondents), ease-of-use (36 percent), and privacy (26 percent).
Currently, 38 percent of the respondents back up to external drives, while 30 percent back up to the cloud. Fifty eight percent of consumers back up at night and 27 percent backup while watching TV.
"Data loss via hardware failure, file deletion, and ransomware are factors most people don't think about on a daily basis, but when they do occur the results are devastating," said Steve Goh, Vice President and GM of Sales, APAC & EMM of Acronis. "Our survey results illustrate a growing general recognition of the value of data stored on family computers and devices, especially given the price people are willing to pay for their data."
Improving data protection
The burgeoning growth of data captured in mobile pictures and videos, music files, and scanned family documents is driving users to ensure that the immediate and extended family is prepared for, and protected against, data loss.
Acronis advises users to always have a backup of a family's critical data, documents, pictures and videos.
They should keep their operating systems on the most up-to-date version and note that those security patches and software updates are important.
People should be mindful of suspicious emails or clicking on links sent by unknown sources, as it could be a phishing scheme or Ransomware.
"We hope that this new information, presented on World Backup Day, will encourage even more people to back-up their data and protect their personal information," added Goh.
Sign up for CIO Asia eNewsletters.