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Trend Micro upbeat in Malaysia, eyes strong double-digit growth in 2016

AvantiKumar | Feb. 24, 2016
Behaviour monitoring and other innovations mean that security solutions will remain in demand across the industry, said Trend Micro's Goh Chee Hoh.

Goh Chee Hoh - Trend Micro 

Photo - Goh Chee Hoh, Managing Director, Trend Micro Malaysia.

 

Despite the softening economy, cybersecurity solutions company Trend Micro expects to continue double-digit growth in Malaysia in 2016.

During a recent Chinese New Year luncheon in Kuala Lumpur, Trend Micro Malaysia's managing director Goh Chee Hoh and Trend Micro Malaysia's Technical Sales manager, Law Chee Wan, discussed the company's recent performance, expectations as well as the current cybersecurity threat landscape with members of the media.

"There has been a lot of excitement and challenges during 2015 especially in Malaysia with the GST and other factors. Trend Micro experienced a record breaking year with double digit growth and, speaking globally, eight consecutive years of growth," said Goh in his welcome note.

"Some of the highlights also included recognition from leading analyst firms, he said..."For example, Trend Micro's 360 degree service has advanced our leadership positioning in Gartner's Magic Quadrant. IDC puts Trend Micro as market leader in server security for the sixth straight year while NSS Labs rated Trend Micro Deep Discovery as the most effective recommended breach system in 2015," he said.

In addition, the FBI, Interpol and other agencies have also noted Trend Micro's help in tracking cyber-criminal activity, said Trend Micro's Law during his presentation of the company's outlook.

"In particular, the placement in the "Leaders" segment of Gartner's Magic Quadrant for Endpoint Protection Platforms is based on 'completeness of vision' and 'ability to execute' for its EPP offering, protecting user endpoints and servers," he said. "The company has been named by Gartner as a leader in enterprise security solutions since 2002. This year, Trend Micro placed farthest to the right in the leader's quadrant for completeness of vision."

Threat landscape

Speaking of Trend Micro's take on the cyber threat landscape, Law said the current scenario is exacerbated by the hyper competitive nature of enterprise, development of Cloud computing and the coming wave of the Internet of Things (IoT), "This all changes how security should handle the massive fluid flow of information, as well as the data residing mostly in data centres."

"Unfortunately, bad guys are finding new way to penetrate defences buoyed by availability of tools through the dark economy," he said. "Seventy-four (74) percent of attacks come through human error in the form of spear-phishing and vulnerabilities of legacy devices and systems/"

"The attacking Command and control (C&C) servers will usually attach to networks for brief sessions to avoid detection," said Law. "In the past, perimeter security was sufficient. Now, the rapid adoption of cloud and so forth demands a different approach. The flow of data, increasing complexity of system and consumer-driven devices in company networks also add to the challenges."

"Also, the highest valued companies are not the easiest targets, especially since there are relatively few of them compared to the amount of small and medium businesses," he said. "Hackers on the prowl will follow any and all leads to a quick payday. Often, this means firing into the crowd, so to speak. Cyber criminals will have better success going after a larger number of targets than trying to orchestrate advanced targeted attacks against one large organisation. Even as cyber criminals continue to become more ambitious, in all likelihood, cyber attackers will continue to go after smaller businesses in 2016. For this reason, it's worth reviewing some of the biggest cyber threats currently facing SMBs."

The strategies needed including network defence, user protection, hybrid cloud security, and smart protection network all centrally managed with high visibility, Law said.

Malaysia in 2016

Speaking later to Computerworld Malaysia, Law said the company was still aiming for continued double-digit growth in Malaysia in tandem with its global expectations.

He confirmed that 2015 has been a record breaking year in Malaysia, which included the company's move to a new office at Integra Tower in Kuala Lumpur. With eight consecutive years of growth and the emphasis on R&D and innovation will also continue.

 

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