"Perhaps an opportunity was missed," he states. "These were hand-made, high-quality products."
"The same products, pretty much unchanged, for generations. At the turn of the century, sausages were a staple breakfast food for working families. Roll forward to the 1990s and things have changed a lot.
"The quality was still very high but the market has moved away," he says.
The family retained their outlets in south east London, but the business continued to decline. With hindsight, he says, they should have shifted market, perhaps to the more upscale West London area.
"That is a key lesson for all kinds of businesses," he states. "Follow your customer."
Source: CIO New Zealand
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