The difference with Color, though, is that it makes no pretenses about privacy.
Gottheil noted that while Color could be a fun app for people on a college campus, at a concert or some other event, it also could be a useful business tool. "If this takes off, I guess restaurants in areas with a lot of foot traffic will start taking pictures of their plates," he said. "I know people for whom that would be very effective." Gottheil added that such tactics could also work for supermarkets and other retail stores.
"If the person is looking at his smartphone instead of your shop window, why not put your picture where he or she is looking?" he said.
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