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Privacy worries are on the rise, new poll of U.S. consumers shows

Matt Hamblen | Jan. 31, 2017
IDC advises businesses to advertise the steps they take to protect personal information

IDC advised businesses to engage consumers with security-specific advertisements and other messaging that show the business takes steps to protect personal information. Only 38% of consumers in the survey said they had actively engaged a business about security before being entering into a business arrangement. IDC noted that consumers who have been burned by a security breach may respond to a security-specific pitch by a competitor.


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