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Online users want digital privacy, but display contradicting behaviours: Trend Micro

Zafirah Salim | Oct. 28, 2014
The security software company launched Trend Micro PC-cillin Maximum Security 2015 to help reduce vulnerabilities.

Internet users participate in a variety of potentially risky behaviours, including browsing dubious websites and allowing apps to access public information from their social media profiles.

This is according to a recent study commissioned by Trend Micro. Specifically, the survey found that 40 percent of mobile users do not use a password to protect their devices. There are also a handful of respondents who allow mobile apps to access their social media profiles and have unknowingly downloaded a malicious app to their device.

Such risky online behaviours generate new attack opportunities for cyber criminals. To address this concern, the security software company has launched an all-in-one consumer solution that aims to resolve both security and privacy issues plaguing Internet users.

Called Trend Micro PC-cilin Maximum Security 2015, this new solution provides anti-virus and Web-threat protection that identifies and blocks dangerous links in websites, social networks, emails and instant messaging. It also detects spam emails containing phishing scams that can trick users into revealing private personal information.

Additionally, Trend Micro learned that more than two-thirds of Internet users (67 percent) let their browser save their password online, a dangerous practice susceptible to being hacked. To help fight password and identity theft, Trend Micro PC-cillin Maximum Security 2015 includes a password manager which encrypts all online passwords, enabling customers to easily log into websites without the fear of password theft. The password manager also works across multiple devices and provides a password generator to stop the common, but unsafe practice of using the same password for multiple accounts.

In an effort to provide online privacy and security of Internet users, Trend Micro PC-cillin Maximum Security 2015 has expanded its social network Privacy Scanner to scan LinkedIn, in addition to Facebook, Twitter and Google+.

"Trend Micro PC-cillin Maximum Security 2015 provides protection against threats and privacy concerns regardless of the device or operating system. The solution protects users' personal information from being compromised by cyber criminals while maintaining privacy and protection of online activity," said Bob Hung, General Manager of Trend Micro in Hong Kong and Taiwan.

"A simple step to protecting our digital lives begins with being mindful of the hazards to privacy and personal data the Internet presents. Each of us is a potential target for cyber criminals, but PC-cillin protects individuals anytime, anywhere, on any device, acting as a great deterrent," he added.


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