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Obama administration calls for new privacy law

Jaikumar Vijayan | March 16, 2011
The Obama Administration is backing a new data privacy bill of rights aimed at protecting consumers against indiscriminate online tracking and data collection by advertisers.

"This is incredibly significant that the White House has backed comprehensive privacy legislation," Newland said. The support signals the importance of the issue, she said. The fact that the Commerce Department is solidly behind the bill is also noteworthy because it highlights the broad industry support that appears to exist for a privacy bill.

Any privacy law would need to be based on broadly accepted fair information practice principles, she said. The focus needs to be on data minimization, as well as notice and choice for consumers, with any new law remaining flexible enough to accommodate change, she added.


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