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Kaspersky Lab spinoff InfoWatch reveals why 'Malaysia is our starting point for regional expansion'

AvantiKumar | Sept. 11, 2017
Following a five-year build up, Natalya Kaspersky, the cofounder of Kaspersky Lab, has just officially opened InfoWatch's SEA headquarters in Kuala Lumpur, Malaysia.

Two InfoWatch executives in Malaysia - interview 2014

Photo:  (From left) Two InfoWatch Group Executivies - Ekaterina Pshehotskaya, the Technology Development Director and linguist Tamara Sokolova - visit Malaysia (November 17-19, 2014)

"Nowadays we can see a global increase of data leaks in every field of business," said Pshehotskaya. "Leakage and theft leads the indirect and financial losses. For example, loss of customers, loss of money, reputational loss and other negative references. And it can result in sensitive data going to direct competitors."
Sokolova also spoke of the company's approach. "InfoWatch has a set of different technologies, which are aimed at preventing cybercrimes connected to data confidentiality. The most common case is when a malicious insider leaks internal documents, especially those marked confidential. Such incidents can be prevented with help of digital fingerprint technology."

"More advance malefactors may also delete these confidential marks from documents and try to leak confidential data as is," she said. "To prevent such incidents, InfoWatch has implemented special data classification technologies, which are able to detect confidential data in unstructured array."

"Companies of oil and gas segment possess such strictly confidential data as minefield charts, upstream data, etc. Financial institutions value financial insider information, cash collection data, etc. All these data are confidential and as such is covered by InfoWatch content analysis technologies for efficient protection against leak or loss."

Last week, Ms Kaspersky unveiled updated findings from the company's labs, which noted that while data leaks in Southeast Asia "followed the global trends, there are some significant differences. For example, Southeast Asia sees more data leaked via browsers and clouds (74 vs. 61 percent worldwide). At the same time, the region completely misses leaks through removable media, which could be due to rapid development of local IT systems and the fact that mobile devices are the most popular way to communicate in Malaysian companies."

 What will happen next in Malaysia?
 Vladimir Shutemov, InfoWatch's chief international business development officer, revealed that the company "has already landed a number of key customers in Malaysia, including Koperasi Bank Persatuan Malaysia Berhad."
Shutemov went on to explain: "We settled on Kuala Lumpur as the headquarters for the new company because InfoWatch has already built a local customer base and partner relations since 2013 when we entered the Malaysian market. We believe Malaysia will be a starting point for our company to grow its presence in other countries within the Southeast Asian region."
"Southeast Asia, and particularly Malaysia, is in need of localised data leak prevention solutions that can analyse content by understanding the linguistic content of local language," he said, adding that the company's solutions were positioned to  detect, analyse and capture data in local languages such as Malay and Indonesian. "This is one of our differentiators, because data loss and leakage can happen in any language, but it is more often leaked in the local language."

Shutemov also the new regional office's immediate focus will be "on government agencies and large businesses in finance, insurance, and healthcare industries."

 To see some key InfoWatch in Malaysia features, visit:


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