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IoT companies should ensure consumer privacy, warns US regulator

Loek Essers | Jan. 8, 2015
Internet connected devices are popping up like wildfire at the Consumer Electronics Show in Las Vegas this week. But while this new technology has the potential to provide enormous benefits for consumers, tech companies should put more effort into protecting consumer privacy and security, a top official at the U.S. Federal Trade Commission said.

"In my mind, the question is not whether consumers should be given a say over unexpected uses of their data; rather, the question is how to provide simplified notice and choice," Ramirez said.

"Some observers have argued that precisely because the IoT is in its early stages, we should wait to see how it evolves before addressing privacy and security issues. But I believe we have an important opportunity to ensure that new technologies with the potential to provide enormous benefits develop in a way that also protects consumer information," she said, adding that companies that are investing billions of dollars in this growing industry should make appropriate investments in privacy and security.

 

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