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Intel Security no more as McAfee rebrands and strikes out alone

Tamlin Magee | April 6, 2017
UK VP for McAfee UK and Ireland explains to Computerworld UK what he expects is next for the business

"We intend to develop that brand," Bolt said. "We've got some new digital branding that's going to start to hit the market now, some really nice, new clean logos. We've got a massive great shield downstairs which is connected in two parts."

With regards the UK market, the business has set about reorganising itself to focus on particular sectors, for instance, public sector, finance, manufacturing and retail.

"We've very focused on making sure we support our partners and work in conjunction with our partners in the UK and Ireland, and that goes right from some of the big system integrators we work with to some of our really important managed partners, and right down to the midmarket, which tends to be supported by more value-added resellers," he said. "So, investment in making sure those partners grow with us, and also taking advantage of the market opportunity of our new branding, our new launch, and the new products that are part of our Focus 16 strategy."

"We have an absolute intention to continue to grow market share and to offer customers our total solution rather than point products," he added.

 

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