Van Hoof sees the GDPR as an opportunity for companies, “A lot of companies are seeing the GDPR as just another extra burden. Another cost. But I think it should be seen as an opportunity. Companies have been collecting data for a long time and aren’t even sure what data they have or whether they need it. They often don’t need it. GDPR will force them to re-examine why they collect the data, how long to retain it, how they process it, and overall be more efficient. It’s a chance to streamline not only the data but the processing around the data. It’s an oppo
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