"While Google may not [be] the abuser, they are not in complete control," Bajarin said of the user experience. "Publishers layer ad unit after ad unit, interstitials at the beginning, middle, and end of an article, and cover sites with ads to the point they are painfully unusable."
Google's efforts to suppress ad injectors could be viewed as an attempt to regain some control over the user experience.
Jagpal said as much yesterday, albeit couching it in more altruistic terms without directly acknowledging the benefit to Google's ad-based business model. "We're committed to continuing to improve this experience for Google and the Web as a whole," Jagpal said.
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