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Consumers place high value on personal data but are not strict on data security: Acronis survey

Zafirah Salim | April 9, 2015
More than half of consumers state that their personal data is more valuable than the devices that store their data.

Over 75 percent of consumers store their data digitally, and more than half finds that their personal data are more valuable than their actual devices - solidifying that consumers know that they need to preserve their data.

This is according to a recent survey by Acronis - conducted in February 2015 - that polled 366 respondents to find out how they value and protect the information located on their devices.

According to the survey, consumers would be nearly three times more upset if they lost their photos than if they lost their phone, computer or tablet.

Although they treasure their digital information, the survey reveals that consumers are putting in little effort to ensure their data is safe. In fact, less than half of the respondents do not save their data on an external device or in the cloud. This means that majority of them store their data only on their computer - or not at all. Of those using a data backup system, only one-third are protecting their entire computer system. The rest are simply protecting some files.

Additionally, nearly half of the respondents value their data at over US$1,000, proving that they certainly hold their information to a high standard. While only five percent of consumers surveyed are willing to actually spend that amount to recover their data once it is lost, an overwhelming 94 percent of respondents expressed that they are willing to spend up to US$100 dollars to preventively backup their data.

Overall, the survey indicates that consumers place high value on their personal data, but aren't yet taking the proper steps to ensure that their information is secure.

"The majority of consumers do not realise the importance of backing up their digital memories, including everything from precious photos to financial information, until a catastrophe occurs," said Serguei Beloussov, CEO, Acronis. "What consumers should understand is that there are easy and inexpensive ways to safeguard the digital data that they're most afraid of losing."


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