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Acronis survey exposes low backup rates among consumers

Zafirah Salim | Oct. 15, 2015
According to this Singapore-based survey, software user-friendliness was ranked as the most important aspect of backup (56 percent), followed by feature set (26 percent) and price (18 percent).

According to a recently-released Acronis survey, more than 52 percent of respondents have experienced data loss between one and three times; and nearly six percent experienced it four or more times in their lifetime.

Despite this frequency, a large proportion of them (55 percent) do not make any effort to backup any data, including pictures, videos, files, documents and contact information.

Conducted at Singapore's four-day COMEX technology show in September 2015, the survey polled 353 attendees, of which 93 percent are Singaporeans. According to the data backup, protection and recovery software provider, this survey is aimed at quantifying the data backup practices among general users of digital devices, including computers, laptops, smartphones and tablets.

The survey also noted that an underwhelming 24 percent of the respondents have performed data backup in the past. Additionally, this minority who do back up their data are not taking advantage of the advanced capabilities of cloud backup solutions. Instead, they resort to using external hard drives and USB flash drives, which can be prone to malfunction, theft and physical damage.

Most of the respondents (64 percent) reported that they store their photos and videos on external storage devices while 25 percent store photos and videos in the cloud; and only 11 percent have the copy on their computers, mobile phones or tablets with no backup copy at all.

Another key finding of the survey is that software user-friendliness was ranked as the most important aspect of backup (56 percent), followed by feature set (26 percent) and price (18 percent).

Overall, the survey suggests that a perceived difficulty of software use remains a stumbling block in backup adoption, and that additional effort must be made in educating consumers about the advantages of cloud backup and the risks associated with keeping data on local storage devices.

"Our survey data shows that the majority of consumers do not realise the importance of backing up their data and digital memories. Most wait until a catastrophe occurs - when it's too late," said Serguei Beloussov, CEO of Acronis. "With our latest Acronis True Image Cloud solution, we are making it easier and more affordable than ever before for consumers and home office to take action to safeguard their data and precious information."

 

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