"This has been a creeping trend for a while now," said Griffin.
For example, a popular type of phishing email is the resume email, which supposedly has a resume from a job applicant in the attachment.
Recipients who don't work in human resources or other jobs where they hire people would either ignore it, or forward it on to the appropriate person at the company. Other job functions can be targeted as well.
"For example, our vice president of finance received a message that said it was an important message for the vice president of finance, and had his name in the first line," said Griffin.
Other common types of soft targeted phishing emails are billing, shipping and invoice-related messages.
According to Griffin, soft targeting increases the likelihood that someone will fall for a phishing email.
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