Like the Xiaomis and OnePlusses before them, ZTE has decided that the smartest move for branding would be to create a community for its active users. The Z Community will include “like-minded individuals helping each other out with support,” according to Andrew Elliott, Vice President of Strategic Marketing. The company also hopes to tap into this community of 22.5 million projected users to figure out what it is exactly they want out of a flagship device—or any device, should they choose something besides a phone. “Any good consumer-facing company is doing this no matter what,” said Elliot. “We were doing that as part of the design of the [flagship] Axon to begin with.” Eventually, ZTE hopes that all that crowd-sourced data will help it put together its next best seller.
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