Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

ZTE takes the cheap road with the Grand X 3 and Avid Plus

Florence Ion | Jan. 6, 2016
Both Android-powered smartphones are under US$150, and ZTE's hoping they'll sell well enough to keep them in the top spot for low-end marketshare.

zte avidplus 0281
Credit: Florence Ion

ZTE: it’s not a name you hear often, but they’re one of the best selling low-end Android phone makers in the U.S. Those pay-as-you-go phones you’ve spotted at the store with carrier branding all over them? Many of those devices are made by this Chinese manufacturer, though the company is hoping to expand its business beyond just the prepaid and budget markets.

ZTE didn’t reveal its plans for any new flagship phones this year at CES, but it did introduce two new devices that it hopes will entice those looking for cheap smartphone options. These phones are so cheap, they even beat out Motorola’s low-end price points. The company also announced “Z Community” in an attempt to wrangle in those numerous low-end customers and figure out what it is they actually want from an affordable, high-end device.

Two new, super-cheap phones

zte grandx3 0293 
A low-end phone that’s pretty mid-range in its performance. Credit: Florence Ion

The Grand X 3 is the first of the bunch. It’s a $129 phone with a 5.5-inch display, a 1.3GHz Quad-Core processor, an 8-megapixel rear-facing camera, and a 3080 mAh battery pack. The phone also features USB Type-C, rapid charging provided by Texas Instruments, an expansion slot, and Dolby Audio speakers—features that you don’t typically get in a phone at this price point.

zte grandx3 0295 
The Grand X 3’s camera app comes with a feature that snaps a photo every time you smile. Credit: Florence Ion

The Grand X 3 isn’t particularly remarkable in any sense, but it does feel nice to hold, particularly given its low price point. It’s speedy and responsive, and its camera seems quite capable. There’s even a cute little feature that snaps your photo when you smile. 

zte avidplus 0289 
Now this is a cheap looking phone. Credit: Florence Ion

The ZTE Avid Plus is the next option. The phone costs under $50—and it certainly looks like it, too. The phone features a 5-inch display with gnarly, washed-out viewing angles, a 1.1GHz quad-core processor, 1GB of RAM, 8GB of onboard storage, and an expansion slot. There’s also a 5-megapixel rear-shooter.

zte avidplus 0287 
It shoots photos, but they’re not particularly high resolution—which might not matter to you if all you want is basic smartphone functionality. Credit: Florence Ion

The Avid Plus is as low-end as smartphones get, though there are some perks to choosing this particular device over, say, a $25 Firefox phone. It directly ties into Google’s services, for one, and it will be available on T-Mobile’s network, so you’ll have access to the carrier’s LTE coverage and WiFi calling capabilities. That’s not a bad deal for $50.


1  2  Next Page 

Sign up for CIO Asia eNewsletters.