Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Yahoo buys app maker Bignoggins

AAP/ AFR | July 2, 2013
In a bid to make more compelling applications for smartphones and tablet computers.

Yahoo buys app maker Bignoggins
Marissa Mayer has wasted no time implementing change at the web giant Yahoo. Photo: Getty Images

Yahoo is making another small acquisition as part of the internet company's effort to make more compelling applications for smartphones and tablet computers.

The latest deal brings the technology and expertise of Silicon Valley startup Bignoggins Productions to Yahoo's line-up of services for fantasy sports leagues.

Bignoggins, started three years ago in San Jose, California, by Jerry Shen, is the maker of popular mobile-device apps like Fantasy Monster and Draft Monster.

Those apps are no longer distributed, but the technology underlying them is used in Yahoo's own services.

As with most of the company's recent acquisitions, Yahoo didn't disclose the financial terms.

The 30-year-old Shen is the only Bignoggins employee joining Yahoo. He will be based at Yahoo's California headquarters.

 

Sign up for CIO Asia eNewsletters.