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With Microsoft-Nokia deal, Stephen Elop's sitting pretty

Matt Hamblen | Sept. 4, 2013
But merger isn't expected to offer much lift for Windows Phone OS.

Gold said that Microsoft's merger with Nokia could improve Microsoft's competitive posture against Apple. "Apple is vulnerable to attack on this front," Gold said.

In summary, Gold said Microsoft will still need to compete on the attractiveness of its products to end users. "Just having a device producer on board doesn't get that, nor will having Nokia on board dramatically extend Microsoft's ecosystem in mobility."

Darren Hayes, chairman of Computer Information Systems at Pace University, said Microsoft had little choice other than merging with Nokia.

"Microsoft had to make this purchase to improve their poor market share," he said. "Their failure to impress consumers with Windows 8 means that a swift, dramatic shift in strategy and management is essential."

 

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