"The sentiment is perfect. As it stands, there is not enough poise or clarity to give the sentiment maximum value. Some screens have so little focusto the point where I feel physical uneasebut we should be commentating the trajectory, not the first iteration. Over the next three years, iOS 7 will be challenged, honed and perfected." IW
DA: Are you pleased to see the back of what-we've-been-callng-skeumorphic-design elements?
"It still has its place when adding character to certain products, but not for the main system of an innovative design-led global tech giant. It's a few years overdue, but better late than never." DJ
"There's nothing wrong with skeuomorphic design when done right, but Apple did go too far with some of their apps. So yes, I'm pleased to see the back of those. In a way the first six years of iOS acted as an introduction to this digitally authentic moment in iOS history." ST
"I loathe that word. I hope I meet the guy who introduced it into digital design vernacular. The original Game Center, Find my Friends, iBooks, iCal took the principle too far, without question. But when simplicity and 'flat' is equally pushed to the extreme, there is just as much chaos.
"The Control Center design for iOS 7 is an unforgivable demonstration. In 18 months time we might be a little more welcoming of some depth and warmth to these interfaces." IW
DA: Will you have to redesign or rejig any of your current apps to fit with the new look and feel?
"We won't need to but may want to. The new Apple dev kit elements will force our hand in a few places but most of our titles feature bespoke UI, such as our Doctor Who app's typewriter keyboard and toggle levers." DJ
"Including translucency and depth will be a fun challenge. App icons will also need to avoid bevelled edges as they'll look odd on the new rounder app icon shape, as well as having to work with the older iOS 6 app icon shapes." ST
"At Zolmo we have never used a standard OS component for our apps. They are products that were designed to stand in their own right, stable in their brand. As long as they still feel intuitive to use in relation to the rest of iOS, the design will stay the same.
I think our latest product, Touchfit, complements iOS 7 well. I hope we all recognise the constant shift of influence and exercise some equilibrium following iOS 7. To set trends, not needlessly follow them." IW
DA: Are there any new features that you think will make your current apps better or allow you to make better apps in the future?
"The increasing focus on music, with the introduction of iTunes Radio and the new graphic interface will fall in line beautifully with our new range of music apps and iBooks. Apple have taken 'inspiration' from great independent apps such and Clear and Figure, so it's time for developers to design and build the next big thing." DJ
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