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Why you really shouldn't worry about in-store beacons

Bill Snyder | Oct. 21, 2014
In-store beacons push advertisements and other content to your phone using Bluetooth — but only if you let them. Beacons don't automatically track your location or movement, but they do communicate with apps that could collect sensitive data.

The bottom line on beacons: Alone, they represent little or no threat. If you download an app that communicates with a beacon, you could be tracked and your data could be stored and sold to a third party.

Paranoia? Not necessary. Being selective about which mobile apps you download, however, is always a good idea.


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