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Why the midmarket is overlooking benefits of BYOD

Tom Kaneshige | April 25, 2013
BYOD has the potential in the midmarket to empower smaller workforces. If mishandled with loose rules and complex legalese, BYOD can lead to increased feelings of isolation. Here's how the midmarket can make BYOD work for them.

How does BYOD lead to worker stress?

BYOD is driving workers to become more nomadic, taking their office with them wherever they go. BYOD encourages your workers to be more remote. It's the right thing to do, so that they can be out there in the field and opportunistic. Remote workers see less and less reasons to go into the office.

Yet BYOD workers told me that they're experiencing increasing stress, isolation and frustration. When they do go into the office, they make sure to meet with people in a group in front of a white board, in order to grapple with more complex issues. You're going to want to make your office environment supportive to group dynamics.

What does this mean? You have to take a critical look at how you're using your office space. You have to assess whether cubicles that individuals sit in facing a monitor is the best use of their time in the office. Maybe the office space could be adding a lot more value if it was redesigned as group hubs with shared screen environments.

Companies should take the position: We love that you're being remote, but we'd also like to help you be productive when you do come into the office. In effect, this balances the strengths of BYOD and compensates for its weaknesses.

I advocate for immersive war rooms for teams in all company sizes. But midmarket companies are a bit more naïve, thinking that employees are going to figure it out.


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