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Why maps matter to Apple, Google and others

Jared Newman | Sept. 24, 2012
Although Apple's iPhone 5 has been well-received by critics, its iOS 6 software has drawn lots of complaints over the new Maps app

The problem, Epps said, is that building a complete mapping service isn't easy, and both Nokia and Google have spent years working on their own services. (Apple bought several mapping companies beginning in 2009, so this feature has been the works for at least three years, but this is the first time the general public has been exposed to it.)

"Apple can't catch up overnight, and it seems like Apple was premature in pulling the plug on Google Maps-it has produced a consumer backlash, at least among early adopters," Epps said.


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