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Why is Apple avoiding wireless charging?

Lucas Mearian | March 13, 2015
Imagine walking into a room where your Apple Watch immediately begins charging.

Apple may also be waiting on a specification that it feels is mature enough to meet Apple's rigorous build standards and is something that customers see as a real value.

Stofega believes Apple is sitting on the sidelines to see which technology proves to be the most robust and will undoubtedly add to the company's bottom line. Apple doesn't typically adopt new functionality at face value; the company adopts venerable tech and then adds its own twist.

For example, Apple Pay uses near field communication (NFC) to transmit credit card data from an iPhone 6 or Watch to a store's payment terminal. NFC has been around more than a decade, allowing communication across distances less than 3.9-in.; it's considered a secure and robust standard. Even so, Apple added tokenization to the technology to make it more secure.

"They want to bring something to table that helps them sell a product, but in a way where they can say, 'We're the only guys who have this,'" Stofega said.

So while Apple may eventually adopt resonant wireless charging in its mobile devices, expect it to also add its own special sauce.

Stofega is hopeful that Apple will adopt even more promising wireless charging technologies that allow objects to charge over distance.

Imagine walking into a room in your house or office, or entering your vehicle, and your mobile device automatically begins its cordless charging.

WiTricity, for example, uses the Rezence specification but in a way that allows enabled devices to charge from distances of an inch to many feet away. With devices called "repeaters." the magnetic field can be boosted to even greater distances. Intel and Toyota have signed licensing agreements with WiTricity to support the technology.

The Pleasanton, Calif.-based Energous announced its WattUp transmitter that works like a wireless router, sending radio frequency signals to charge enabled mobile devices. A small RF antenna in the form of PCB board, an ASIC and software make up the wireless power receivers.

A single WattUp transmitter can charge up to 24 devices, all under software control that enables or disables charging. A WattUp transmitter can stream 4 watts within a 5-foot radius. At a range of five to 10 feet, that power drops to 2 watts per device; at 10 to 15 feet, the router puts out 1 watt per device (4 watts total). Still that would be plenty to charge a small wearable like the Apple Watch.

"These technologies are really cool, but they haven't been demonstrated on a production level," Stofega said. "If there's a way for Apple to...take the next step in wireless charging, like WiTricity or Energous, they would. But, they certainly don't want to offer the user any experience that damages their brand name."


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