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Vertu targets luxury consumers via mobile marketing

Anushkar Mohinani | Feb. 8, 2012
Vertu collaborates with Amobee and Vogue on mobile advertising campaign.

Luxury mobile phone manufacturer Vertu has partnered with mobile advertising company Amobee to market its first touchscreen handset, the Constellation, which was launched late last year.

The mobile advertising campaign for the smartphone is intended to enable Vertu to identify growth opportunities within the female, luxury fashion segment, according to a press release issued today (8 February) by Amobee.

The campaign includes a sponsorship of the Vogue Daily News mobile application as well as a Vertu video in a Net-A-Porter iPad application, which ran in December last year.

“Working with Amobee has shown us how powerful mobile advertising can be to reach a niche, luxury audience with smart media placement and sleek creative design,” said Mark Izatt, head of digital for Vertu. “We’re excited by the results we’ve seen so far and look forward to continuing our work with Amobee to reach luxury consumers via state-of-the-art mobile marketing.”


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