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U.S. saw 6 percent overall drop in smartphone sales last quarter, research firm says

Matt Hamblen | March 4, 2016
Market is saturated with high-end smartphones, and customers are keeping them longer

The analyst firm said that average selling prices globally for smartphones declined by 6% for the fourth quarter and declined by 2% for all of 2015.

For all of 2015, 1.3 billion smartphones were sold, an increase of 7% compared to 2014, GfK reported. However, that growth was offset by the decline in average selling price, which meant that revenues increased by just 5%, reaching $399 billion.

 

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