Transport service provider Uber has decided to open up the Uber platform to taxis in Singapore with its recent launch of uberTAXI.
The launch of this new service will allow cab riders in Singapore easy access to Singapore's fleet of taxi. In addition, it also helps drivers find more customers efficiently, increasing their utilisation and earnings each day, while reducing carbon emission because they are not circling the streets looking for customers.
uberTAXI, like all services on the Uber platform, is completely cashless, enabling users to book and pay directly through the Uber app. Customers can simply select the TAXI option in-app, take a ride, and their card will be charged automatically. Trip details will then be emailed directly to the customer, boosting the convenience factor.
According to the company, uberTAXI pricing will follow the same fare rates set out by the Land Transport Authority (LTA). uberTAXI will also offer a five-minute waiting time for customers, and the meter will start at the time passenger enters the taxi.
A unique feature of this service is that users will receive a photo, license plate as well as phone number of the driver so that they can safely identify and contact them. Users can also share their location and estimated time of arrival with their friends using uberTAXI's "Share my ETA" feature.
"In addition to uberX and UberExec, we also know taxis are well loved here. By partnering with the best taxis in the city, we are bringing yet another safe, reliable and seamless option to move around Singapore. This is why we are offering the new taxi choice to Singaporeans - the same Uber convenience, reliability and quality riders know and love," said Mike Brown, Regional General Manager of Uber.
To commemorate this launch, Uber is offering a 25 percent discount on all rides on uberTAXI until September 30, 2014.
Sign up for CIO Asia eNewsletters.