We have seen that the mobile app development business is much more international than a traditional internet market almost entirely dominated by Silicon Valley. We can see from this article by Flurry, The Post-PC Era: Is the US losing its grip on the software industry?, that Americans are even worried about their position in the mobile software business and eg Finnish companies have done very well. But this is only one way to see the value of mobile to the economy.
The third era is now becoming more important: how mobile can really be utilized in the infrastructure and within all businesses to make them more effective and create a real positive impact on the economy. McKinsey estimated in its Disruptive Technologies report that Mobile Internet will have the most important economic impact by 2025, $3.7 trillion to 10.8 trillion annually. Some of these services are also linked to Internet of Things that was #3 in McKinsey's list (see Can Asian, EU companies win the IoT?). Together these can really change the world.
Back to this taxi episode in Finland. It reminded me that a challenge is now to 'sell' the mobile internet concepts to many traditional businesses and businessmen. It is not enough that some guys make great apps and software, but the third era is utilized only if it can be applied in many traditional businesses and services.
Maybe some companies never understand, how to utilize mobile, but then probably some others come to take their business. The third era of mobile can really be one success factor, which countries and companies will be effective enough in the future and who are winner and who losers. Every businessperson should now think hard about how to really make existing businesses utilize mobile.
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