Ohana, who works as a talent manager for the The New Yorker Festival, said he used the app to register his name with the ASPCA so he could share his experience with the app.
Ohana is probably more sensitive to his dog's needs than some pet owners, after seeing his pet cat Izzy attacked and killed by a coyote in the backyard of his parent's home in San Diego when he was 18. "I had a bad experience with Izzy, so I'm probably more aware that Echo is a nervous dog who's slowly trying to build up her confidence."
The app, built by app maker 3 Sided Cube, allows users to email the ASPCA with feedback if they've lost a pet and have used the app's missing pet search tool. In the future, the ASPCA would like to create a more turnkey form for users to fill out, rather than just an email address, to make it easier to share feedback, said Olivia Melikhov, senior manager for social media at the ASPCA.
The app currently allows push notifications to all users. The humane group wants to improve that ability to be able to send geo-targeted notifications in the case of a natural disaster in an affected area to provide users with specific information on pet-friendly evacuation centers and other vital information, she added.
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