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The real Apple Watch party starts this fall

Jason Snell | July 30, 2015
The hardware is nice, but Jason Snell argues that the platform is just getting warmed up.

This fall's Apple Watch will also benefit from six months more consideration and experimentation from third-party app developers. The first wave of Apple Watch apps were created largely on spec, without much idea of how the Apple Watch would really be used by regular people day to day. The second wave came when developers used their apps on real Apple Watches and realized that their initial approaches weren't appropriate for the actual product. This fall we'll see a third wave of apps: Some will take great advantage of the new features of native apps on watchOS 2, some will be improved versions of existing watch apps, and still others will be first releases from app developers who have been watching the mistakes and successes of other developers and waiting for the right moment.

"We're more excited about how the [Apple Watch] is positioned for the long term," Cook said in that analyst call. "We're convinced that the watch is going to be one of the top gifts of the holiday season."

I'm enjoying my time with the Apple Watch, but it seems clear to me that the real starting gun for this product will be fired this fall with the release of watchOS 2. Its success as a product won't be measured this summer, but after all the tinsel and ornaments have been taken down and Apple's reviewing its numbers from the holiday quarter, which is traditionally its best quarter by far.

The Apple Watch: Coming this September.

 

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