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The Pursuit of APPiness

Gunjan Trivedi, Executive Editor at IDG Media | Feb. 18, 2013
As mobile devices are flooding organizations, CIOs should craft and deploy and exhaustive mobile app strategy to continuously deliver more effective apps to mobile end-users.

CIOs in India are yet to find their feet with this new phenomenon. Its inherent challenges warrant CIOs to either create expertise within or partner with large, established players with proven expertise on conventional business technologies.

However, in my opinion, both of these approaches may not yield a desired result. Going insular will constantly pressurize your team to be on top of the game, and not focus on what matters the most: The business. Partnering with large, established vendors also poses its problems, as they may generally lack the nimbleness required to deal with ever-so-fast evolving mobile technologies.

I strongly feel that you may want to collaborate with niche players that know nothing but mobility. They bring in their cross-platform expertise and you share your domain knowledge. And considering how young mobile technologies are, if you are dealing with experts that are on the wrong side of 25, you are definitely not doing it right. 


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