LG did add a faster Snapdragon 820 processor to the G5, and it comes with an unusual "always on" feature as well.
How LG does with the G5 could be affected by the company's marketing strategy and what it is willing to spend on advertising and promotions. The South Korean company now has 5% of the global smartphone market, but wants to double that number.
Samsung, also based in South Korea, is the world's largest smartphone maker with a 23% share, and seems willing to spend lavishly on advertising and promotions for its new Samsung Galaxy S7 and S7 Edge. They start at about $650 and $750, respectively, off-contract, depending on the carrier.
Both phones got dinged when announced at MWC for looking almost the same as last year's models, but the company has added water resistence and a micro SD slot for storage expansion, among other improvements. Samsung Pay is supported; it's available through a separate app.
Samsung's biggest inducement to early adopters was to offer a a free Gear VR headset and six game bundle, for a limited time, with the purchase of a new S7 or S7 Edge. The package is valued at $150.
Some in-depth reviews of Samsung's latest phones have been mixed, but Dan Rosenbaum in Computerworld recently called both models "currently the ones to beat" and "pretty much the state of the art."
Sign up for CIO Asia eNewsletters.