In a bid to push boundaries of mobile advertising and marketing, leading cross-platform global communications solution provider Nimbuzz and its partners - Perfetti Van Melle India (PVMI) and Maxus India - today launched what they claim is the world's first mobile-based brand interactive platform. Perfetti is a confectionery market leader in India and Maxus India is a global communications brand and marketing consultancy.
For Perfetti's latest campaign, Mentos Batti Jalao, Nimbuzz's Chat Buddy allowed Mentos to directly connect on a one-to-one basis with its target audience of 20 million Nimbuzz users as a chat friend.
"With the ever-increasing mobile user base in India, mobile is an important medium for marketers today. With an average time of 55 minutes per session spent by a user, Nimbuzz offers a great platform for us to connect with our target audience on a one-to-one basis," said Nikhil Sharma, Director-Marketing, Perfetti Van Melle India.
Nimbuzz users across India with the Mentos Batti Jalao Buddy on their mobile phones are able to participate in the contest and solve a murder mystery through hints which will be released daily.
The Mentos Batti Jalao campaign on Nimbuzz started on 27 February and will see through till 24 March 2013. Winners will be announced through a lucky draw on 2 April 2013.
It is hoped that this campaign will inspire other Asian markets to leverage on this new interactive mobile advertising too, said Anubhav Sharma, Head-Sales of Nimbuzz .
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