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Tablets worth US$ 935 million sold in SE Asia in Q1 2014: GfK

Ike Suarez | July 8, 2014
Indonesia accounts for largest percentage of sales

Consumers in Singapore, Malaysia, Thailand, Indonesia and Vietnam and the Philippines bought a total of over 3.6 million tablet devices worth US$935 million for the first four months of 2014, according to a press statement by the consumer and market research firm, GfK Group.

The press statement by the Nuremburg, Germany-based firm said the fastest growing markets in the region were Vietnam, the Philippines, and Indonesia.

Topping the list was Indonesia where a total of over 1.45 million tablets worth over US$ 252 million were sold and accounting for 43% of sales in the region.

Number of Brands

The press statement said while there were around 84 tablet device brands retailing at less than US $300 each in 2013, the number has now grown to 143.

Thailand had the largest number of low-cost tablet brands at 53 with the Philippines following next at 39.

At the same time, average price of each unit stood at US$278, 25% more than 2013's average.

Likewise, it said tablet devices costing less than US$300 each made up three out of every five or 63% of tablet devices sold during the period.

The growth of tablets in Vietnam, Philippines and Indonesia registered 151 %, 82% and 82% respectively.

GfK has a presence in over 100 countries.

 

 

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