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Tablets to reach majority status in Singapore by 2017

Anuradha Shukla | Aug. 6, 2013
In the developing world, penetration rates will not reach even 25% in aggregate by this year.

Tablets will reach majority status in major Asian markets, including Singapore and South Korea, according to a newly released report by Forrester.

This achievement is huge because penetration rates are not predicted to reach even 25 percent in aggregate in the developing world by this year.

Tablets are rapidly increasing in popularity and their worldwide sales will rise from 122 million in 2012 to 381 million in 2017.

Findings from "Global Business And Consumer Tablet Forecast Update, 2013 To 2017," indicate that a majority of the 381 million tablets will be purchased by consumers. It is expected that enterprise purchases will make up 18 percent of the total forecasted sales as tablets will play an increasingly important role at work.

“In the next few years, employees will be more willing to pay some or all of the cost of their device; vertical scenarios will emerge in areas like healthcare; and specific classes of workers (beyond executives and travelling salespeople) will be issued tablets,” said Forrester analyst J.P. Gownder.

Devices to collaborate

In the coming months, Forrester expects more people to use tablets and tablet-like devices to collaborate both at home and work.

Consumers will use tablets for gaming, homework, family calendaring, and photo sharing at home. Tablets will be used for collaborative design projects, document editing, and project workspaces at work.

Workplaces in the developing nations or dynamic regions of developing countries such as urban China will see an increase in bring-your-own (BYO) tablets.

As it is obvious that tablets will make their way into workplaces, Forrester advises businesses to provide consumer-quality tablets to workers.

Enterprises should codify a set of policies, and establish rules and processes that enable workers to easily bring their own devices at work.


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