"Research says that subscribers would like to convert their charging budget to airtime expenditures," Gordon said. Doing this will boost average revenue per user (ARPU), increase mobile money transactions and allow for more data services, she said.
"We've had early discussions with huge operators and it appears that they haven't been happy with the products they've reviewed thus far," Gordon noted. She added that the distribution of the products will be done through telecom providers.
World Panel plans to take orders at the AfricaCom show to be held in Cape Town, South Africa, but the products won't be available until early 2014.
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