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Singaporeans expect in-flight connectivity

Anuradha Shukla | Sept. 5, 2013
Half of Singaporean passengers disappointed with current connections, according to Honeywell Aerospace survey.

Two-thirds of Singaporeans (61 percent) want in-flight connectivity but half of them are disappointed with current connections, according to Honeywell Aerospace survey.

The research was conducted among adults in Singapore who have used in-flight Wi-Fi within the past 12 months. Nine in 10 surveyed said they would give up basic amenities on a flight if they are getting the best connectivity service in return.

Three in five Singaporeans use in-flight Wi-Fi because they want to be connected and 50 percent of these passengers find the current connections inconsistent or slow. 

One-third said getting disconnected from Wi-Fi multiple times during a flight is worse than sitting next to a crying baby. More than three-quarters of Singaporeans are ready to endure discomfort if their in-flight Wi-Fi is faster than their home connection. 

“We’ve all experienced the entertainment and productivity gains a connected home and office provide us,” said Bill Kircos, vice president of communications, Honeywell Aerospace. “It’s clear there is now strong demand for the connected aircraft — so much so that passengers are willing to give up a preferred seat to have access to a high-speed, highly reliable broadband connection that is available across oceans and continents.”

Wi-Fi for personal purposes

The majority (40 percent) of respondents in Singapore use in-flight Wi-Fi predominantly for personal purposes while 29 percent use it mostly for professional reasons. More than one-third of Singaporeans would give up a preferred seat for a better Internet connection.

Two out of three passengers from Singapore said they would pay out of pocket for in-flight Wi-Fi. In fact, these respondents will pay to be connected for work-related activities even if their employer refused to pay for such services. 

Two in five passengers from Singapore admitted that the maximum time they can go on a flight without access to Wi-Fi is five hours.

Two in five respondents from Singapore would give up in-flight snacks in exchange for better Internet connection. More than one in five passengers from Singapore would even give up the use of the restroom for the best connectivity service possible in-flight.

“When it comes to current in-flight Wi-Fi, people are just plain frustrated,” added Kircos. “Not only do passengers expect every flight to offer Internet service, they also want it to behave just as though they were sitting in their office or at home.” 


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