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Safe Gaming Alliance launched in Asia

Zafirah Salim | July 1, 2014
Trend Micro and 10 of Asia’s mobile game developers launch a mobile security app to help build a safer gaming environment for consumers in Asia.

Trend Micro Inc has collaborated with mobile game developers across Asia to establish the Safe Gaming Alliance, the security software solutions provider announced yesterday (June 30, 2014).

According to its media statement, these mobile game developers include AppXplore, CreatioSoft, FunPlus, Games Solution Centre - Singapore, Gamiana, Gumi Asia, Monkey Wrench Games, PIGSSS GAMES, Softstar Entertainment and Tuttifrutti Interactive.

This collaboration entails the launch of a free mobile security app - called Dr. Safety - which aims to contribute to a safer mobile gaming environment. The app features six secure game technologies. One of them is a security certified games recommendations feature to ensure consumers are downloading legitimate gaming apps for the best possible mobile gaming experience.

Dr. Safety protects users against external threats and efficiently clears any malicious mobile applications off their devices. It improves user's Facebook privacy and identifies malicious apps that steal info including fake banking apps. The app provides 100 percent detection according to AV-TEST, and it is also certified by PCSL and AV-Comparatives, Trend Micro said in a media statement.

The app is currently available for download across the Asia Pacific region via Google Play.

"Today's mobile, social and collaborative lifestyles have started to put consumers at greater risk of cyber attacks. As we become increasingly reliant on mobile devices for work and entertainment, cybercriminals have turned to target mobile users, hoping to benefit from their mobile devices," said Terrence Tang, Senior Director of Consumer Business, Asia Pacific, Trend Micro.

"By working together with the mobile gaming ecosystem, we can offer a trusted and secured platform for consumers in Asia for a safer gaming experience on mobile," he added.

Mobile gaming landscape in SEA

According to a report by Dutch-based research firm Newzoo, the Asia Pacific region is by far the biggest market for mobile games - taking up almost half (48 percent) of the global revenue.

In a separate survey conducted by Trend Micro - which polled more than 2,000 individuals from Singapore, Malaysia, Indonesia, Thailand and Philippines - it was found that on average, one out of two consumers play mobile games daily on their mobile device.

Additionally, although all respondents in Singapore, Malaysia and Philippines are willing to purchase mobile gaming apps, Thailand is the biggest spender with 63 percent of respondents willing to pay more than USD$10 per app. On the other hand, almost half of the respondents in Indonesia do not typically pay for their gaming apps.

Besides that, although a significant 71 percent of respondents in Philippines check the authenticity of apps prior to download, almost half of them have encountered fake apps. It is worrying to note that across the region, there are still a significant number of users who are not protected on their mobile device. Singapore respondents scored the highest at 58 percent on those who do not use mobile security and anti-virus apps, followed by Malaysia and Thailand at 44 percent. In Indonesia and Philippines, around one-third of respondents do not use mobile security and anti-virus apps.


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