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Ruckus reaches the century mark milestone in Thailand

Anuradha Shukla | Jan. 31, 2012
100 hotels in Thailand leverage Ruckus Smart Wi-Fi to keep travellers online with multiple wireless devices.

Ruckus Wireless' hospitality customer deployments have reached the century mark milestone.

Le Meridien Chiang Mai Hotel selected Ruckus' Smart Wi-Fi in December 2011 marking the century milestone for Ruckus deployment in Thai hospitality industry.

Ruckus, which began its operations in Thailand in 2008, experienced huge demand from hotels that depend on its wireless high-speed Internet access (HSIA) coverage for multiple wireless-only devices brought in by their guests.

More than 19 million people visited Thailand in 2011, which notes Ruckus, carried multiple wireless-only devices and used different mobile apps running in their smart phones.

These visitors want to stay online anywhere within the hotel premises encouraging the hospitality industry to search for options that could help them address these demands.

"Mobile Internet creates opportunities for the hospitality industry. Thai hotels are always ahead of the pack in offering distinguished guest services. The need for seamless wireless connectivity was not high in the guests' list four years ago but hotels in Thailand saw that the need for seamless wireless connectivity would become a must-have for full-service hotels," said Louis Au, vice president of Asia Pacific, Ruckus Wireless. "Ruckus' state-of-the-art ZoneFlex access points (APs), featuring adaptive antenna technology, give hotels a very simple yet most cost-effective way to outfit the hotel with complete wi-fi coverage with minimal cabling work."

Unconventional wi-fi products

Ruckus Wi-Fi products ensure higher data rates at longer ranges as each Ruckus ZoneFlex AP integrates a miniaturised adaptive antenna array that directs wi-fi signals only where they are needed.

This constantly focuses and steers RF energy over the best performing signal path extending the range and reducing the number of APs needed to cover any given area.

A large number of established hospitality brands such as Urbana Langsuan and Millenium Hilton were the first batch of hotels to adopt Ruckus Smart Wi-Fi systems in 2008 and since then the company has secured a highly regarded position in the hospitality community in Thailand.

"We are gratified with the trusts and support from 100 hotels in Thailand," said Au. "The rapid adoption of Ruckus' Smart Wi-Fi by such a significant number of hotels and resorts, including several global hospitality brands, attests to the unmatched advantage and quality of our products and technologies."


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