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Ruckus implements the bells and whistles of Wi-Fi

Peter Nalika | May 23, 2013
The most cost effective way to get data to customers is through Wi-Fi, says Michael Fletcher, Sales Director for Sub-Saharan Africa

Fetcher further explains the perception that Wi-Fi is just the same, that consumers can buy conventional reference designed retail product and use them. Well, in un-regulated areas like hotels, it might be very difficult to control what other people are doing; this is where the idea of smart Wi-Fi comes. Smart Wi-Fi has the ability to work in an environment where there is a lot of interference; it adapts in real time to such cases.

It is designed to extend the range and reliability of wireless signals. These technologies eliminate much of the cost and complexity of conventional wireless LAN (WLAN) deployments.

Off loading 3G capacity
The growth of mobile devices has put tremendous pressure on operators to offer faster data speeds to keep up with insatiable user demand for media-rich applications. Given the enormous installed-base of Wi-Fi chips within virtually every conceivable device on the planet, Wi-Fi represents one of the most expedient and cost-effective ways to increase both capacity and coverage of cellular networks with a tight focus on where traffic is heaviest.

Operators are now taking a much more strategic view of Wi-Fi, tapping a new generation of smarter technology that gives it the reliability and sophistication to become a full partner within mobile network infrastructure and on a much larger scale.

Ultimately for the operators, it's a far more cost effective way to provide access to customers and for customers; it's a better experience, especially if the 3G networks are congested and hopefully a more cost effective experience as well.

The growth of wireless technology in the market is undeniable as it continues to improve the way consumers, operators and enterprises operate. Not only does it allow for faster connectivity, but also it's cost effective and has proven to be the solution that works for the challenges of modern living and business. Wireless technology and Wi-Fi are here to stay and we can expect more innovative solutions as the industry grow.


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