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Riding on analytics, Malaysia's iflix set for SEA expansion

AvantiKumar | Dec. 15, 2016
A new analytics suite has been implemented, which comprises campaign management and audience optimisation solutions.

iflix screen (iflix) 

Image (iflix) - iflix landing screen

 

Founded 2014 in Kuala Lumpur, internet TV service iflix is to use analytics to help drive expansion into the Southeast Asia region.

David Goldstein, head of Asia for iflix Group said the company has made a partnership agreement with design solutions provider Adobe to implement a new analytics suite, which comprises campaign management and audience optimisation solutions.

"Our aim is to create truly personalised experiences - whether it is suggesting shows in line with the programmes users already love or engaging them via email," he said.  Adobe's technology gives us the capability to build unified customer profiles and to get to know our subscribers' preferences. Ensuring that our users get recommendations that match their specific viewing preferences is absolutely critical."

"[The new solution] provides us with important customer information in a single view, so we can effectively engage with customers in shorter turnaround times," said Goldstein.

He said the next few years will see the roll-out of the solution - Adobe Marketing Cloud - as "iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally."
 
Goldstein said the data-driven solutions will help tailor mobile video-on-demand (VOD) consumption with scalability for our subscribers' diverse tastes.

V.R. Srivatsan, Managing Director for Adobe Southeast Asia - done

V.R. Srivatsan (pic above), managing director for Adobe Southeast Asia said "Customers today expect great experiences, and being able to consistently deliver on that will set iflix apart from the rest in the market. Adobe is excited to be a strategic partner to iflix on their fast-moving expansion roadmap, and we are working closely with the iflix team to deliver the right customer experiences with the help of data and segmentation."
 
"There is a generation shift in the way people consume content on their mobile devices today," said Manzar Imam, Adobe senior account executive for iflix. "[We] understand the need to address this transformation by providing rich, relevant and personalised experiences on every device, and yet be able to consolidate data from these fragmented journeys into a complete, single view."

This article was published Computerworld Malaysia on 15 December 2016.

 

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