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Promoting a safer mobile experience: Digi safety app

Avanti Kumar | Aug. 1, 2016
Malaysian telecom Digi continues its cyber safety efforts.

Digi Family Safety appPhoto : (From left) Natasya Saufi, Board Member of Protect and Save the Children (P.S. the Children); Loh Keh Jiat, Digi's Chief Marketing Officer; Yukesan Muthaliar, Family Safety Project Manager; and Philip Ling, Digi's Programme Manager for Sustainability at the launch of the Digi Family Safety app and #SafeWeb4Kids workbook.

Digi Telecommunications (Digi) has added to its CyberSAFE programme with the recent launch in Malaysia of a new safety mobile app solution - Digi Family Safety app - and a #SafeWeb4Kids workbook.

Digi's chief marketing officer, Loh Keh Jiat said: "This is the first step for Digi to take on a holistic approach to safeguard our customer's digital life. We are making a promise of a safer mobile experience to our customers by offering end-to-end safety digital solutions together with relevant learning tools to further encourage capacity building among their children."

Speaking of the Digi Family Safety app, Loh said the app will help customers with "easier location and parental control via a mobile device. It allows a customer to create a family account up to seven family members and protect everyone with key features such as Family Location to locate your family on your smartphone or the web in real time, Geo-fencing to create safety zones for family members."

"The notifications will alert when family members arrive or leave the designated areas, Check-ins will regularly inform others where you are, Panic Alert will send an emergency alert with your location to all family phones, Parental Controls will help to restrict phone usage to family phone numbers and control when certain apps can be used and Phone Security, which allows you to find, ring, lock and wipe any family phone if lost or stolen," he said.  

"We're hoping that our customers will take the opportunity to maximise the features provided in the app to keep their family close and connected always. We are very excited of this milestone and are looking forward to introduce more innovations soon including wearables, empowering our customers to take charge of their digital experience," said Loh.

Digi together with Protect & Save the Children (PS the Children), its cyber safety partner also launched an online safety workbook, #safeWeb4Kids. The workbook is aimed at guiding the schoolchildren on how to make safe and responsible decisions online. (Available in hardcopy and also downloadable from

The Digi Family Safety app is currently downloadable from Google Play Store. The app comes with two options: Freemium, free for all to use with basic location services for up to two family members and Premium for Digi customers at RM5 (US$1.24)per month. Currently, the premium plan is free for the first 30 days for Digi customers. The iOS version will be made available in August.


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