"What we realized is the majority of our consumers don't care about being anonymous," Sell said. "They want to be connected with their friends, but we wanted to do it in a way that doesn't abuse your contacts books."
Other new features include the ability to auto-login into Wickr, which lets user decide if they want to lower the security bar a bit but use Wickr in a way that is as fast as an SMS application. It also has a synching feature that lets people use the same Wickr account across several iOS devices. But as a security precaution, if a message is opened on one device, it is not accessible from other devices on the same account, Statica said.
Wickr eventually plans to roll out paid-for premium features later this year, such as the ability to send larger files and leave longer message. Voice messages in the free version are limited to 30 seconds, and file is limited at 5MB.
Sign up for CIO Asia eNewsletters.