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Priv slider phone targets enterprise users wanting security, Google apps

Matt Hamblen | Oct. 26, 2015
Goal is to take the success of BlackBerry’s 2010 Torch -- with its hard keyboard -- to Android.

BlackBerry's pairing of that earlier modeling with Android could make a difference.

Gold predicted BlackBerry might follow up the Priv with lower-cost Android models, but Llamas wasn't sure how that would work, and which hardware or software features might need to be sacrificed to lower the cost.

Eventually, BlackBerry might face the dilemma of not being able to support both the BlackBerry OS and the Android OS, even though CEO John Chen has publicly remained committed to existing BlackBerry phones and said they will get updates next year.

"Android raises the long-term viability of BlackBerry as an OS," Llamas said. "Rare is the case where a company can support a multi-OS strategy."

The Priv, which ships starting Nov. 6, will run on Android 5.1.1 (Lollipop) and not the more recently announced Android 6.0 (Marshmallow). BlackBerry hasn't disclosed when or how it will upgrade to the next Android version.

 

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