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Preloading Windows 10 mobile apps like TripAdvisor is a desperation move for Microsoft

Mark Hachman | Jan. 28, 2016
Despite universal hatred for bloatware, Microsoft is willing to shove high-profile apps in front of users.

With just 2.8 percent of the U.S. smartphone market, Microsoft is staring into the abyss. Windows Phone 8.1 struggled, and recent reports suggest that it will be February or early March before older Windows 8.1 phones begin upgrading to Windows 10 Mobile. Rival Blackberry has basically given up and embraced Android. Yes, preloading apps smacks of desperation. But that's where we're at.

 

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