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Partner opportunity in the mobile app race

Chris Player | July 8, 2016
Why mobile apps should be treated as products and not projects

“The mobile analytics feedback loop is also a must. The session length of an enterprise app usually ranges from 20 seconds up to only a minute and a quarter – so it’s important the app is very economical, targeted and business function specific.

“If there are things that people aren’t using, you want to get rid of those functions and replace with something that will potentially be used. It’s an iterative process where continuous user feedback loop feeds improvements back to developers.

“Enterprises need to treat mobile apps as products and not projects. Projects are something that you do and then it’s finished once delivered. Mobile apps on the other hand are developed, then nurtured and improved. They change and evolve over time.

Beginning with strong foundations

To succeed in the ever competitive race for mobile app success, Leow says developers should take note of successful app deployment and the foundations behind it.

“Nearly every company with successful mobile strategies have a Mobile Centre of Excellence (MCoE), or a working group of individuals made up of representatives from business units within an organisation with IT acting as a co-facilitator and participant of the group,” he says.

“Almost universally, the MCoE is charged with setting standards and practices for app development and deployment.

The wearable opportunity

While wearable devices may be considered by many to be useful only to the consumer, Leow disagrees, suggesting they offer a wide range of new opportunities to engage customers and employees, and will create innovative experiences and digital business offerings.

“Devices such as smartwatches, smart jewellery or new forms of displays (i.e. smart glasses), provide many discreet ways to notify users without the inconvenience of removing a smartphone from a bag or pocket, such as brief messages, service alerts, non-text alerts or navigation directions.

“Many wearables will support some form of information entry. Although text input using a smartwatch has been demonstrated, it's not very convenient. So for most organisations, the immediate opportunity involving wearables will be for micro-interactions that take a second or two.

"These will be attractive because they're fast and convenient, such as speech input on those wearables that include a microphone.

He says the research firm is starting to see the rise of employee-facing applications, such as multi-factor authentication. A wearable device can act as a proximity token for authentication, whereby an app can be designed to run only if it's within a metre or two of the token, or a PC may automatically lock itself when a user moves away from it.

“Wearables can also be deployed to improve worker effectiveness and safety. Wearable cameras, fall detectors, EEG monitors, headsets and location trackers will be integrated into mobile Internet of Things solutions, enabling new insights from workplace analytics.” IDG Insider


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