International communications company Ooredoo will train 30,000 women as Ooredoo mobile retail agents following a partnership with Cherie Blair Foundation.
Dedicated to empower Myanmar's women entrepreneurs, this partnership will also extend the benefits of mobile technology to under-served communities in the nation.
This partnership is relevant as 25 percent of the population in Myanmar lives below the poverty line, and the situation can be improved by giving employment to women in the nation so they can contribute gainfully to the society.
Ooredoo has previously used mobile technology to empower women in other regions and is now helping those living in Myanmar to improve their lives.
“Across our footprint, we seek to partner with grassroots organisations and NGOs to deliver on-the-ground support that will empower women,” said H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, chairman, Ooredoo. “As we begin operating in Myanmar, we’re looking to create tens of thousands of new jobs in the retail sector, with a particular focus on engaging women micro-entrepreneurs.”
Catering to masses
Worldwide mobile phones are becoming popular but these devices have yet to reach masses in Myanmar where less than 10 percent own this gadget. Ooredoo recognises this opportunity and will operate a mobile network in Myanmar to serve people in the nation.
By 2016, 30,000 women in Myanmar will be selling prepaid Ooredoo airtime to their communities. A franchisee model developed in collaboration with Ooredoo and the Cherie Blair Foundation for Women will train women in the nation to become successful entrepreneurs.
These women will also be provided with a mobile phone, promotional materials, and an operating manual.
The Cherie Blair Foundation for Women and Ooredoo share a successful business partnership and they previously worked towards women entrepreneurship in Indonesia.
“Across our footprint, we seek to partner with grassroots organisations and NGOs to deliver on-the-ground support that will empower women,” said Ooredoo’s chairman. “As we begin operating in Myanmar, we’re looking to create tens of thousands of new jobs in the retail sector, with a particular focus on engaging women micro-entrepreneurs.”
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