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Motorola's $350 Moto X Cyber Monday deal crashed Moto Maker, healthcare.gov style

Evan Dashevsky | Dec. 4, 2013
Motorola has a lot more interest in making the Moto brand happen than just phone sales.


The budget Moto G, now shipping in the US.

A flagship product is what allows a company to build brand recognition and create pivots and iterations to meet consumer niches with various minisMaxes, and bendable whatnots.

This is strategy of brand-and-pivot has been used to great effect by Apple's extensive i-family as well as by Samsung's gang of Galaxy devices, and less-so by LG trying to make "G" happen (LG G2 and G-Flex) and HTC with their solipsistic One line (see OneOne mini, and One Max).

The strategy can sell a lot of phones, but--perhaps more importantly--it allows a company to introduce consumers to  strange new form factors that they may not yet realize they have no need for.

How important is brand-and-pivot strategy? Just compare the hype around Samsung's Galaxy Gear launch versus the quiet reception of the second generation of Sony's smartwatch.

Even if this particular Cyber Deal doesn't hook you, expect Google to offer all manner of intriguing deals on both the Moto X and G over the next few months. The company has a lot of new ideas they want to experiment with, and they'll need the right brand name to make it happen.

Updated at 3:12 PM EST with landing page for the Cyber Monday deal.

 

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