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Mobility force in Hong Kong

Stefan Hammond and Teresa Leung | Oct. 4, 2011
Hong Kong leads the way in developments like mobile advertising and AR.

"Tablets are extremely interactive devices, and their unprecedented display of multimedia content is now attracting more and more executives from creative industry corporations, such as ad agencies as well as fashion and design houses to use them internally," said Kok. "Other industries may not see the immediate need to migrate to tablets for business use."

"However," pointed out the Green Tomato chief, "two things may cause a shift within the enterprise. Firstly, cloud computing has been adopted by many corporations and tablets are cloud-friendly. Secondly, many executives have already adopted tablets for personal use and they're demanding their IT departments integrate things such as e-mail clients and remote data access onto their tablets."

Straight to the app

"Our customers, especially our Hong Kong customers, won't bother with optimizing their existing Web site for mobile display," said Kok. "When talking mobile, an app seems to be the only option they will consider, so our job is to consult them on what's best suited for their app."

Kok added that one of his company's assets is a solid grounding in conventional IT: "We come from a strong technical background which means that we have the capacity to handle projects that involves complexity in system infrastructure or requires in-depth backend integration."

But he also spoke to a philosophy that recalls the halcyon days of the dotcom boom: "We aim to develop mobile solutions with the premise that they will be sustainable. That has a great impact on how we consult our clients for their mobile strategy--because from Day One, our objective is not to create a 'one-off buzz' but to help them develop something that engages their customers long-term."


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