I asked Shaw about the iPod clip, and he said Microsoft had evolved from an insular technology culture to one that is more aware of customers' needs.
"I think we're significantly better," he said, while acknowledging that the company still had work to do. "The question is, How do you mirror engineering with equally strong skills in design and marketing? If you're overly strong in any of those areas, odd things can happen."
He's right. Odd things like Microsoft's convoluted Surface tablets.
Sign up for CIO Asia eNewsletters.